Dancing Its Last (First) Dance: J. Crew To Discontinue Its Wedding Line

Late last week the wedding and fashion world was shocked at the news that J.Crew would be discontinuing its popular bridal line. In 2004 brides were first introduced to J.Crew’s bridal line which offered simple and beautiful designs for the bride and were quickly followed with designs for the bridesmaid, groom and more. When news hit last week that the popular clothing company would no longer be offering their bridal collection, brides and bridesmaids everywhere headed online to get their hands on the major discounts that were being offered.

Source – The New York Times

In an article published by The New York Times on November 4th, 2016 we learned that the decision to close the bridal line was provably due to numbers. “J. Crew does not disclose financial statistics on its bridal lines, but like a wedding budget, the decision to close the bridal line likely came down to numbers. As reported on its website, for the first half of fiscal 2016, the retailer’s overall sales were down 6 percent, and that came on top of a slide in sales in 2015. At that time, it was Mr. Mora who was removed (he was replaced by Somsack Sikhounmuong). Now it’s an entire collection.”

Brides who loved and trusted the popular retail chain for its preppy and practical style fell in love with their equally stylish bridal line but with a growing number of indie bridal companies it does not surprise me that J.Crew has danced it last (first) dance.