Every year we wait to see what the Pantone Color of the Year will be and we are so excited to introduce you to the Pantone 2018 Color of the Year: Ultra Violet.  “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute. As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

Inventive and imaginative, Ultra Violet lights the way to what is yet to come.